This is pure hemp, which is free of gluten and it is not enriched, yet carries 11g of protein, 13g of fiber (53%), 25% of iron, 40% magnesium, plus more good stuff in each serving. Serving size is 1/4 cup (32g). This bag contains 14 servings, approximately 3 1/2 cups. You don’t have to be gluten free to enjoy this. You can substitute out 1/3 to 1/2 of whatever flour your recipe calls for to increase nutrition and fiber if you don’t want to use 100%. Goes great in muffin and cookie recipes. Add outstanding nutrition to just about anything you make or bake. You can even add it to a smoothie. (This flour is a bit lighter in texture than the Cousin Mary Jane High Protein Flour)